TFWA World Exhibition Coming Up in Cannes

One month till TFWA Cannes World Luxury Goods Exhibition. With the industry’s global summit just weeks away, we look forward to meet with our retailers and distributors. 

Our location is right at the main entrance : Mediterranean Village N4

Book your appointment in advance!


We looking forward to see you in Cannes and presenting the new collections.


Prestigious Italian retailer - Mazzolari featuring Windows with Tonino Lamborghini Fragrances.

Mazzolari Windows featuring the new Tonino Lamborghini Fragrances.

Watch video:

Premiering the first ever womens' "Ginevra" Fragrance Collection by Tonino Lamborghini. With the new ad campaign visuals bracing the prestigious retailer - Mazzolari Windows in Milan on the busiest shopping street of Fashion’s Capital of Italy.

Featuring custom engineered modular “honeycomb” design display for men’s Collection "Invincibile" and "Essenza" Men's Fragrances.

The windows were the premiere display this summer 2019, following the official Fragranza launch at Mazzolari, Milan. Italy in May 2019.

For Sales, worldwide distribution and wholesale inquires, please contact the Official Licensee:


For press, collaborations, social media and media inquires:

Shop the new fragrances at : www.

About Mazzolari:

Iconic Italian Beauty Retailer - MAZZOLARI Launches Tonino Lamborghini Fragranza with VIP GUESTS Party

We are thrilled to share the extended cut of the video featuring the details of the Exclusive Launch event at the most iconic beauty retail destination in Italy - MAZZOLARI. The Launch took place on May 16th, in Milan. Featuring the two new men’s scents: INVINCIBILE AND ESSENZA.

The event generated raving reviews, press and media coverage.

Select VIP guest: Marco Ferri ( model, influencer), Alessandro Egger ( model, influencer), Tommaso Barba( model, influencer), Andrea Offredi( model, influencer),, Simone Sussina( model, influencer),, Jean Luc Salathie( model, influencer), Alessandro Fella ( actor) and many more, watch the full video to see all the intricate details, product presentation, event atmosphere and full guest list:

Tonino Lamborghini INVINCIBILE New Men's Fragrance in Pambianco News

Following the Official and exclusive Tonino Lamborghini men's fragrance launch at the iconic retail Mazzolari in Milan, on May 16th. Pambianconews coverage of the new Fragranza Collection:



Tonino Lamborghini Men’s Fragrance

Invincibile mens fragrance Tonino Lamborghini

For Sales and Distribution Inquiries on Tonino Lamborghini Fragrance Collection Please Contact our Sales Team

Our Upcoming Trade Fair Beautyworld Middle East. April 15-17th. Dubai UAE.

Screen Shot 2019-04-02 at 14.03.56.png

Explore the layers of beauty with DESIRE FRAGRANCES INC, during our brand exhibition at the upcoming Beautyworld Middle East in Dubai, UAE.

Beautyworld Middle East is the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East and one of the t op 3 exhibitions worldwide.

We are thrilled to exhibit our brands at the upcoming Trade Fair Beautyworld Middle East. We will be introducing product updates and showcasing the full collections with new gift set offerings with the following brands:

Petite Beaute

Marvel Fragrance Collection

Product presentations and full brand experience face to face to over 36,000 visitors and to the industry pros for over three days! 

Visit our stand at location: 2G10

Hall: 2

You can book your private appointment at Beautyworld with us now! Check below to book your spot for: exclusive new product presentation, sales meeting, new brand launch preview, distributor, sales inquiry, press and media..

Screen Shot 2019-04-02 at 13.42.07.png

Display of our brands will be presented to and seen by:

The exhibition has played a vital role in the growth and development of the industry, with a solid representation of global products and brands. This is the place to be to know what's trending in the beauty industry. 

For information on the trade show visit the official exhibition website.

To view our product and brands Click here.

Announcing our upcoming trade show TFWA Asia Pacific, Singapore. May 12-16th, 2019

We exhibit our products on the worldwide stage at the most prestigious trade shows in the industry.


Location: Visit our stand 1-Q17, on Level 1

To preview our new products, please get in touch and we will make sure to reserve an appointment at our booth. We are looking forward to the show and meeting you there!





Meeting with One of the best Perfumery shops in the world MAZZOLARI

Wonderful meeting with exciting plans for Tonino Lamborghini Fragrance Collection brand launch at one of the most iconic perfume shops in the world Mazzolari. Located in the heart of Milan, Italy.

Brainstorming about brand launch with our team Mr. Mauro Carugati the owner of Carma Italia, sales manager Adolf, Desire fragrances Inc Mr. Antonio Lemma global product developer and Marina Mazzolari.

Celebrating Women's History Month and International Woman’s day

We're celebrating Women's History Month and International Woman’s day with inspiring words from our GM Natalia V Rusanova


Photos below: Natalia representing our brands at TFWA Asia Pacific Exhibition & Conference in Singapore and The Duty Free Travel & Retail Global Summit (TFWA) in Cannes. At our official fragrance licensee Tonino Lamborghini Event.

Celebrating the 30 History of Excellence in Design and Operations - Mr. Antonio Lemma

Antonio Lemma is the business driving force and creative design visionary, altogether, the brain behind Desire Fragrances, — a rapidly growing company with proven excellence in design, innovation, marketing and global distribution. With over 30 years in the industry, Mr. Lemma holds evaluable expertise covering full spectrum of markets from mass, to luxury and niche fragrances. Read the full history here >>

Discover the story of the mastermind behind iconic designs..READ MORE>>